FEEL'S Front Grille

FEEL'S is the parts brand of Honda Twin Cam, which opened its first shop in Suginami, Tokyo, in July 1983, selling and tuning Honda cars. In 1984 it began developing its own parts under the FEEL'S name, made only for Hondas. It added a store in Sugito, Saitama, in 1992 and one in Yokohama in 2003.

The company entered a production-car race with a Civic Si in 1985. Its demo Civic FD2 has lapped Fuji Speedway in 1:53.25 and Tsukuba in 59.625 seconds. FEEL'S parts today include lowering springs, brake lines and radiators for Civic Type R models.